Miguel Gonzalez
Eng 101.0800
Oct 29, 2010
Mrs.Bogacka
Outline of Research paper
Thesis: Throughout the year of 2010 G.Q Magazine is trying to promote a new kind of masculinity. Not metro, hetero, or retro sexual kind of man, more like a superman. A man that can do everything both sexes can do.
Main Point # 1
Male models are showing more than the usual. Just like the ladies, guys are exposing themselves more and more.
Ex. Calvin Klein Ad
My opinion- Back in the days of traditional masculinity guys would not show of their bodies’ parts like they are showing them now. This specific ad is unique to my research project because the model is showing what usually a woman would be showing.
Main Point # 2
underconstruction
Main Point # 3
Now men can wear the same clothes as women. When were unisex clothes back in style?
EX. $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear.
My opinion- Now Wang is letting guys wear girl clothes and calling it unisex. This is funny to me because G.Q is promoting guys to model like women and dress like women. What’s next they want us to cook like them too?
Main Point # 4
You guessed it. Yes they do. G.Q wants guys to learn how to cook. What does this tell me? Man can be ladies too.
EX. G.Q’s 10 essential tips on how to cook
My opinion- throughout the whole 2010 year G.Q wants guys to do anything a girl can from modeling fashion, or cooking. Like a new kind of masculinity. For men that can do anything a women can.
Conclusion- My opinion
About Me
Friday, October 29, 2010
Thesis 4 primary sources 2 secondary sources
Miguel Gonzalez
Ms.Bogacka
10/15/10
Eng 101.0800
Annotated Bibliography
Thesis: For the year of 2010 G.Q is going for a nontraditional masculinity.
Calvin Klein. Advertisement.GQ Sept 2010. 10
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.
Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.
Cook. 10 Essential tips techniques every man should know .G.Q February 2010
In this 2010 February G.Q Magazine there is an article that grasped my mind. I thought it was going to go good with what I’m trying to articulate in my research project. It was an article on 10 essential tips and techniques every man should know on how to cook. From how to “ Smash your spuds, make your veggies taste good, make a killer vinaigrette and how to whip your cream.” These phrases came from the article don’t think I made them up.
This to me is very interesting because it adds to the fact that G.Q is trying to teach the man how to be like the woman. That might kind of sound mean but realistically before women were the ones who needed to learn how to cook not men. That is consider old fashion or the traditional ways. I see that G.Q is not only trying to have me wearing the same close as women , now they want them in the same room designed for women ( the kitchen ) . Just kidding it’s a joke but seriously common . It doesn’t take too much common sense to see that G.Q is going for a certain kind of masculinity. A masculinity that is not traditional.
Secondary Sources
Canberra Times (Australia)
January 8, 2004 Thursday Final Edition
Metrosexuality: an excuse to make unacceptable traits appealing
SECTION: A; Pg. 17
Ms.Bogacka
10/15/10
Eng 101.0800
Annotated Bibliography
Thesis: For the year of 2010 G.Q is going for a nontraditional masculinity.
Calvin Klein. Advertisement.GQ Sept 2010. 10
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.
Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.
Cook. 10 Essential tips techniques every man should know .G.Q February 2010
In this 2010 February G.Q Magazine there is an article that grasped my mind. I thought it was going to go good with what I’m trying to articulate in my research project. It was an article on 10 essential tips and techniques every man should know on how to cook. From how to “ Smash your spuds, make your veggies taste good, make a killer vinaigrette and how to whip your cream.” These phrases came from the article don’t think I made them up.
This to me is very interesting because it adds to the fact that G.Q is trying to teach the man how to be like the woman. That might kind of sound mean but realistically before women were the ones who needed to learn how to cook not men. That is consider old fashion or the traditional ways. I see that G.Q is not only trying to have me wearing the same close as women , now they want them in the same room designed for women ( the kitchen ) . Just kidding it’s a joke but seriously common . It doesn’t take too much common sense to see that G.Q is going for a certain kind of masculinity. A masculinity that is not traditional.
Secondary Sources
Canberra Times (Australia)
January 8, 2004 Thursday Final Edition
Metrosexuality: an excuse to make unacceptable traits appealing
SECTION: A; Pg. 17
Friday, October 22, 2010
Venn diagram Eng 101 10/22/10
Miguel Gonzalez
Eng 101
10/22/10
Rough Draft of Vendiagram
Male Myth
( Paul Theroux)
According to Theroux man is manly. To be superior and its very nature is destructive. Emotionally damaging and socially harmful. Being a man means to be stupid, be unfeeling obedient and soldierly. Men usually are encouraged from little to act a certain way. If we didn’t have manliness we probably wouldn’t have sports.
Chicano
(Maxine Baca Zinn)
According to Maxine, being a Spanish male is to be a macho. An aggressive person because of their culture and skin color. Very old fashion masculinity where men controlled everything. To be is a person with superiority especially towards women. They are the ones who have the last words and expect respect.
Similarities
Both Male Myth and Chicano have mentioned very similar things. Such as how being a man is to be an aggressive person. To show fear into people and feel superior. Both literatures show how when you’re a man you above a women.
Work Cited (MaleMyth- Paul Theoux)(Chicano - Maxine Baca Zinn)
Eng 101
10/22/10
Rough Draft of Vendiagram
Male Myth
( Paul Theroux)
According to Theroux man is manly. To be superior and its very nature is destructive. Emotionally damaging and socially harmful. Being a man means to be stupid, be unfeeling obedient and soldierly. Men usually are encouraged from little to act a certain way. If we didn’t have manliness we probably wouldn’t have sports.
Chicano
(Maxine Baca Zinn)
According to Maxine, being a Spanish male is to be a macho. An aggressive person because of their culture and skin color. Very old fashion masculinity where men controlled everything. To be is a person with superiority especially towards women. They are the ones who have the last words and expect respect.
Similarities
Both Male Myth and Chicano have mentioned very similar things. Such as how being a man is to be an aggressive person. To show fear into people and feel superior. Both literatures show how when you’re a man you above a women.
Work Cited (MaleMyth- Paul Theoux)(Chicano - Maxine Baca Zinn)
Thursday, October 21, 2010
another source
Calvin Klein. Advertisement.GQ Sept 2010. 10
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
Friday, October 15, 2010
Annotated Bibliography
Miguel Gonzalez
10/15/10
Eng 101
Bibliography
Calvin Klein. Advertisement.GQ Sept 2010. 10-11
UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.
Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.
10/15/10
Eng 101
Bibliography
Calvin Klein. Advertisement.GQ Sept 2010. 10-11
UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.
Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.
Friday, October 8, 2010
Final Draft
https://docs.google.com/document/edit?id=1edn7ZC1KCSBnz93NxfWcjEz66t0Wu_pS2zdb-jv2COU&hl=en
Sunday, October 3, 2010
1st Draft
Miguel Gonzalez
10/01/10
ENG 101 0800
1st Draft
Throughout our daily bases of life we are rational to see different aspects of things we purchase. We keep doing the same routine, we buy products that we think have no meaning but it’s the contrary our perception and understanding of the world we live in is beyond our comprehension. Most of the times we need a third eye to view the true hidden messages that the media both visual and print try to promote. I being a man am constantly being manipulated by ads in magazines and the television. That’s why I feel when we purchase a product we are not only buying the product. We are buying a type of masculinity. Within a “Men’s Health Oct. 2009”magazine there is a Bloomingdale’s ad which to me endorses retro sexuality.
In the magazine there is an ad where there trying to advertise men’s clothing from Bloomingdales. There is a young thin white model that looks like a country boy with his hand in his pocket and his different forms of clothing. He is wearing an orange shirt under a button down jean shirt. Over the jean shirt he has a grey sweater and a Brown rural looking jacket. To many this may seem like any normal ad that is trying to promote clothes but to people who really see the inner message it is different. What kind of guy’s is this model calling? What I’m trying to explain to you here is that this ad is for a certain group of men. The guy in my ad looks like he has no time to worry about shaving or getting his GTL (gym tan laundry) done. Personally it’s as if he didn’t care of how he looks. Just like (Bordo 200) suggested, “the man who cares about his looks the way a woman does, self esteem on the line, ready to be shattered at the slightest insult or weight gain, is unmanly and sexually suspect” . To me the ad is promoting an old fashion type of masculinity with his messy hair and rugged beard.
His stare is tough and firm like a hawk watching its prey. Similar to a staring contest but he is not going to be the loser. His casual look and his laid back appearance illustrate relaxation. Yet his facial expression shows dominance. The bushy golden eyebrows, the messy hair and untrimmed beard make him the ideal countryman Bloomingdale’s was going for. From my understanding he is going for the traditional faceoff posture which its purpose is for intimidation according from Bordos Beauty (re) discovers the male body page 188. Basically this ad is the total opposite of what you would see in an Armani Exchange or Abercrombie & Fitch propaganda. No naked long hair women looking guys here. This ad is strictly traditional masculinity. I believe this ad wants to catch the attention to a certain group. Not only his facial expression and appearance yell out traditional masculinity but the theme and colors being used in this ad play a important role.
The theme this ad is going for is country. How do I know this? Well there is what looks to be a wooden cabin behind the model, the rustic setting it makes it look urban and it says in big words COUNTRY on the side of the advertisement. All the colors of this ad are dark and from what I last recall dark colors are manly. Nothing is bright. No hot pink or neon yellow. The model looks like he woke up at actual countryman. Ready to cut some wood for the night. Not like in a Nautica advertisement where you are most likely to see a guy with small shorts and his clean Sperry shoes . In the ad I have the man’s shoes are not visible but if they were to be I bet they would have been old used boots. The theme that Bloomingdale's created contributed ton making the ad old fashion masculine.
Conclusion :under construction
10/01/10
ENG 101 0800
1st Draft
Throughout our daily bases of life we are rational to see different aspects of things we purchase. We keep doing the same routine, we buy products that we think have no meaning but it’s the contrary our perception and understanding of the world we live in is beyond our comprehension. Most of the times we need a third eye to view the true hidden messages that the media both visual and print try to promote. I being a man am constantly being manipulated by ads in magazines and the television. That’s why I feel when we purchase a product we are not only buying the product. We are buying a type of masculinity. Within a “Men’s Health Oct. 2009”magazine there is a Bloomingdale’s ad which to me endorses retro sexuality.
In the magazine there is an ad where there trying to advertise men’s clothing from Bloomingdales. There is a young thin white model that looks like a country boy with his hand in his pocket and his different forms of clothing. He is wearing an orange shirt under a button down jean shirt. Over the jean shirt he has a grey sweater and a Brown rural looking jacket. To many this may seem like any normal ad that is trying to promote clothes but to people who really see the inner message it is different. What kind of guy’s is this model calling? What I’m trying to explain to you here is that this ad is for a certain group of men. The guy in my ad looks like he has no time to worry about shaving or getting his GTL (gym tan laundry) done. Personally it’s as if he didn’t care of how he looks. Just like (Bordo 200) suggested, “the man who cares about his looks the way a woman does, self esteem on the line, ready to be shattered at the slightest insult or weight gain, is unmanly and sexually suspect” . To me the ad is promoting an old fashion type of masculinity with his messy hair and rugged beard.
His stare is tough and firm like a hawk watching its prey. Similar to a staring contest but he is not going to be the loser. His casual look and his laid back appearance illustrate relaxation. Yet his facial expression shows dominance. The bushy golden eyebrows, the messy hair and untrimmed beard make him the ideal countryman Bloomingdale’s was going for. From my understanding he is going for the traditional faceoff posture which its purpose is for intimidation according from Bordos Beauty (re) discovers the male body page 188. Basically this ad is the total opposite of what you would see in an Armani Exchange or Abercrombie & Fitch propaganda. No naked long hair women looking guys here. This ad is strictly traditional masculinity. I believe this ad wants to catch the attention to a certain group. Not only his facial expression and appearance yell out traditional masculinity but the theme and colors being used in this ad play a important role.
The theme this ad is going for is country. How do I know this? Well there is what looks to be a wooden cabin behind the model, the rustic setting it makes it look urban and it says in big words COUNTRY on the side of the advertisement. All the colors of this ad are dark and from what I last recall dark colors are manly. Nothing is bright. No hot pink or neon yellow. The model looks like he woke up at actual countryman. Ready to cut some wood for the night. Not like in a Nautica advertisement where you are most likely to see a guy with small shorts and his clean Sperry shoes . In the ad I have the man’s shoes are not visible but if they were to be I bet they would have been old used boots. The theme that Bloomingdale's created contributed ton making the ad old fashion masculine.
Conclusion :under construction
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