Miguel Gonzalez
Ms.Bogacka
10/15/10
Eng 101.0800
Annotated Bibliography
Thesis: For the year of 2010 G.Q is going for a nontraditional masculinity.
Calvin Klein. Advertisement.GQ Sept 2010. 10
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.
Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.
Cook. 10 Essential tips techniques every man should know .G.Q February 2010
In this 2010 February G.Q Magazine there is an article that grasped my mind. I thought it was going to go good with what I’m trying to articulate in my research project. It was an article on 10 essential tips and techniques every man should know on how to cook. From how to “ Smash your spuds, make your veggies taste good, make a killer vinaigrette and how to whip your cream.” These phrases came from the article don’t think I made them up.
This to me is very interesting because it adds to the fact that G.Q is trying to teach the man how to be like the woman. That might kind of sound mean but realistically before women were the ones who needed to learn how to cook not men. That is consider old fashion or the traditional ways. I see that G.Q is not only trying to have me wearing the same close as women , now they want them in the same room designed for women ( the kitchen ) . Just kidding it’s a joke but seriously common . It doesn’t take too much common sense to see that G.Q is going for a certain kind of masculinity. A masculinity that is not traditional.
Secondary Sources
Canberra Times (Australia)
January 8, 2004 Thursday Final Edition
Metrosexuality: an excuse to make unacceptable traits appealing
SECTION: A; Pg. 17
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