Calvin Klein. Advertisement.GQ Sept 2010. 10
2010 September G.Q magazine has a very unusual two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack.
We normally didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. It shows how G.Q magazine through the year of 2010 is a new style of masculinity. A new kind where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. This will help my project because this is very nontraditional masculinity. This Calvin Klein’s ad is a great example for my thesis because we usually see women showing their goodies not men so it’s very taboo.
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