Annotated Bibliography

Miguel Gonzalez
10/15/10
Eng 101
Bibliography
Calvin Klein. Advertisement.GQ Sept 2010. 10-11

UNIQLO.Advertisment.GQ . May 2010. 20
In G.Q magazine May 2010 edition there is an ad by UNIQLO on page 20. There is a baby face white male model that looks very young. He has very slim jeans and no shirt and the way he is positioned looks very feminine. Like the “leaner’s” from Bordos. He looks like the typical Armani or Abercrombie model looking kind of guy. Not one spec of hair in his chest of face.
This ad created by UNIQLO is important because it shows what G.Q is trying to endorse. I see that G.Q is going for the more feminine masculinity throughout the year of 2010. To me this is relevant to for my project because the ad is not selling the typical masculinity. The model looks very feminine and he looks weak not strong and tough.
This is going to contribute to my thesis which is something like this, “Throughout the year of 2010 G.Q magazine has been endorsing untraditional masculinities through there ad’s and articles. I Think that the ad is going to fit to what I’m trying to explain in my project because it goes with what I’m saying. G.Q being more open with what they are putting in there magazines.

Moore,Jim. “Manual: Look sharp Live Smart.”GQ Comedy Issue August 2010.25
In this small article GQ is endorsing these $78 Alexandra Wang T-shirts which are unisex. Both women and men can wear. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style.
When I saw this article by Jim Moore on the magazine GQ August 2010 Comedy edition it caught my attention right away. Promoting unisex clothing is a new thing to me because I rarely see something like this. Since when do women and men wear the same clothes? Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is source relevant to my project because it is endorsing female clothing to men.
Having this article helps me explain how throughout the year of 2010 G.Q is promoting a feminine masculinity. My other examples are ads with male model’s showing more the usually skin and this implies to being feminine. Since usually we see the women model’s topless or barely wearing any kinds of clothing. By having 2 articles and 2 ads showing nontraditional masculinity I can show how G.Q promoted feminine masculinity throughout the year of 2010.