1st Draft of research paper ..Conclusion Is under construction still

Miguel Gonzalez
Professor Bogacka
English 101 . 0800
Nov , 07, 2010
Research paper 1st Draft

Many men don’t see that sometimes we don’t act or appear like our true inner self’s because of what our society will say or because we are being drawn to a certain kind of style of masculinity through the media, both visual and print. In Australia’s Canberra Times January 8, 2004 Thursday Final Edition there is an article which says . “Thousands, perhaps millions, of young men had come to terms with their inner yearning for scruffing lotion and Lycra-rich underwear, Mark Simpson revealed in the Internet magazine Salon.com. He named and praised public metrosexuals - Brad Pitt, David Beckham, Spiderman - and announced "a seismic shift in social mores". This is very true because many males look up to these guy’s masculinity and that leads to males acting or dressing a certain way and this replicates. Some magazines endorse a certain type of masculinity such as traditional or feminine masculinity but what grasped my attention was what kind of masculinity G. Q magazine was sponsoring in the year of 2010. Throughout the year of 2010 G.Q Magazine is trying to promote a new kind of masculinity. Not metro, hetero, or retro sexual kind of man, more like a superman. A man that can do everything both sexes can do. I like to call the new era masculinity which is basically a kind of masculinity never seen before.
Male models are showing more than the usual now and days. Just like the ladies, guys are exposing themselves more and more. G.Q’s 2010 September magazine has a peculiar two paged Calvin Klein ad on the 10th page. In the advertisement there is a shirtless black model giving his back towards the camera. All you can see is his back but what really got my attention was how his pants are very low, to a point where you can see his the beginning of his butt crack. Why is it peculiar to me? ,because we normally we didn’t see many male models exposing their bodies parts in traditional masculinity. That’s why this ad is important. This is only the beginning . G.Q magazine did many more things which contribute with what I’m trying to make clear, which is G.Q having a new kind of masculinity. One where both men and women are revealing their bodies more and more throughout our advertisements both visual and print. Back in the days in traditional masculinity men wouldn’t show of their bodies’ parts like they are showing them now and that’s why this specific ad is unique to my research project . The model is showing what usually a woman would be showing.
When were unisex clothes back in style? Since when were men allowed to wear the same clothes as women?. Jim Moore’s “Manual: Look sharp Live Smart.” on G.Q August 2010 Comedy edition magazine caught my attention right away. It was a small article where they are advertising these $78 Alexandra Wang T-shirts which are unisex. There are 2 models one female one male and they are both wearing the same shirt. According to the article, this specific T-shirt will bring the sexy out in both sexes. These kinds of T shirts will give one less fashion and more style. Promoting unisex clothing is a new thing to me because I rarely see something like this. Alexandra Wang is “one of the most buzzed about designers you might not be hip to yet, but your girlfriend definitely is” According to Moore. This says it all. Your girlfriend is the one wearing Alexandra Wang not you (boyfriends). I feel this is relevant because it is endorsing female clothing to men. Now Wang is letting guys wear girl clothes and calling it unisex. This is funny to me because G.Q is promoting guys to model like women and dress like women. What’s next they want us to cook like them too?
You guessed it. Yes they do. G.Q wants guys to learn how to cook. What does this tell me? Man can be ladies too. In February 2010 G.Q Magazine there is an article on 10 essential tips and techniques every man should know on how to cook. From how to “ Smash your spuds, make your veggies taste good, make a killer vinaigrette and how to whip your cream.” These phrases came from the article don’t think I made them up. This to me is very interesting because it adds to the fact that G.Q is trying to teach men how to be like the traditional women. This is crazy how G.Q is creating a new kind of masculinity were men can be men and do women things at anytime of the day. What are they trying to build here? Robots? Realistically before women were the ones who needed to learn how to cook not men. That is consider old fashion or the traditional ways . I see that G.Q is not only trying to have me wearing the same close as women , now they want us in the same room designed for women ( the kitchen ) . Just kidding it’s a joke but seriously common . It doesn’t take too much common sense to see that G.Q is going for a certain kind of masculinity. A masculinity that is not traditional. A masculinity designed to have attributes from both sexes. Throughout the whole 2010 year G.Q wants men to do anything a women can do from modeling, fashion, or cooking.
The media has a great affect on our society and depending on what they display or show us is how we go or act about things. “It’s not just models, it’s actors, it’s advertising, it’s the movies,” said Sam Shahid, creative director of Shahid & Company and a force behind campaigns that first helped put Calvin Klein’s name on half the world’s backsides. There are over 15 International Edition of G.Q magazine throughout the world from Russia , Australia all the way to Mexico. Imagine how many readers? In the year of 2010 G.Q magazine was going for a new kind of masculinity. A masculinity were men can be like women and it would be normal.